Urban Commercial Archaeology

I was walking through the 34th Street / Herald Square subway station yesterday and walked by an area being renovated.  The renovations had exposed a sign for Korvette’s embedded in the tile.  It brought back fond memories of the Korvette’s my mother used to take us to in Paramus, NJ.

korvettes

Korvette’s was the place I bought my 45’s (also known as 45 rpm records, or singles), most of which I still have.  I remember my Uncle Jack telling me that E.J. Korvette, which was the full name of the retail chain, was short for “Eight Jewish Korean Veterans” who founded the store.

jack-in-the-army

Uncle Jack just happened to be a Jewish veteran, but of World War II [Uncle Gasper, on the other hand, was a Korean vet, but not Jewish].  Unfortunately, the story about the eight Jewish vets was not true. I did however find an interesting tidbit about WHY this sign was where it was, which you can read here.

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