Digital Urban Commercial Archaeology

I was walking through the 34th Street / Herald Square subway station yesterday and walked by an area being renovated.  The renovations had exposed a sign for Korvette’s embedded in the tile.  It brought back fond memories of the Korvette’s my mother used to take us to in Paramus, NJ.


Korvette’s was the place I bought my 45’s (also known as 45 rpm records, or singles), most of which I still have.  I remember my Uncle Jack telling me that E.J. Korvette, which was the full name of the retail chain, was short for “Eight Jewish Korean Veterans” who founded the store.


Uncle Jack just happened to be a Jewish veteran, but of World War II [Uncle Gasper, on the other hand, was a Korean vet, but not Jewish].  Unfortunately, the story about the eight Jewish vets was not true. I did however find an interesting tidbit about WHY this sign was where it was, which you can read here.

This post, however, was not intended to be about Korvette’s (although a future one likely will be).  This post is about “Digital Urban Commercial Archaeology”.  I am going on the record as the FOUNDER of this discipline!  Also as the founder of the Society for Digital Urban Commercial Archaeology.  Watch for our website soon ( and if you want membership information, contact

So what is it? It is the piecing together of the history of the findings of remnants of old businesses in an urban setting by searching for information online.  Yes I made it up… but I realized it is what I do, so might as well call it something.

Below are other findings from my photo collection that I will be researching and sharing in future posts.  See you then!

Great video of my beloved #NYC